Starbucks to Launch New Blonde Roast

Starbucks Coffee Company made a five-city wide press conference to announce the release of their new Blonde Roast. This roast profile was developed using the 40 years of experience that the company has in finding the best coffee in the world and roasting it perfectly. Starbucks first realized how much larger their customer base could […]

Starbucks Partners With Popular Providers for Digital Network

The Starbucks Digital Network has added new offerings from partners such as Marvel Digital Comics, Mediabistro and The Economist. The new additions were announced at the company’s recent Annual Meeting of Shareholders. The Starbucks Digital Network was launched in October of 2010. It consists of channels that offer exclusive, carefully selected multimedia offerings from the biggest […]

Starbucks VIA French Roast Now Available in Starbucks Stores

Starbucks has announced that they will now be serving Starbucks VIA French Roast coffee in all of its U.S. and Canada locations. This latest addition to the already powerful menu has come as a result of the increasingly popular Starbucks VIA Ready Brew product line. This latest instant coffee selection simply reinforces Starbuck’s leading edge […]

Starbucks Reveals Strategies for Expansion

The world leader in coffee shops, Starbucks, has revealed its strategies in the next phase of its expansion. At the company’s Investor Conference, held biennially, Starbuck’s senior executives outlined their plans for global growth. Starbucks will continue to use its marketing strength to attract customers around the world to its coffee shops. Starbucks will endeavor to […]

Starbucks Plugs Customers in With Exclusive Digital Content

Starbucks, in partnership with Yahoo, has launched its highly anticipated Starbucks Digital Network throughout 6,800 company-operated stores in the U.S.  The Network will provide customers with what the company refers to as “snackable content” from premium online channels covering news, entertainment, wellness, business and careers, and local information.  Users of the Network will do so […]

Starbucks Set to Launch Free In-Store Digital Network This Fall

Starbucks is continuing its move further into the digital age.  Starting this fall, the company will offer customers six free Wi-Fi content channels while at the stores.  Collaborating with Yahoo!, Rodale, Nick Jr. Boost, and many others will allow Starbucks to offer users a vast array of content and connectivity while enjoying their favorite coffee […]

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