Consumers Share Their Favorite Brands

Crowd Scene’s JustAsk survey was recently published and the findings indicate that Generation X and high income shoppers choose to share their favorite brands with friends and family members. These numbers remain the same whether the company in question offers rewards for word of mouth advertising or not. Consumers between 30 and 49 are the […]

Consumers Judge Brands the Same Way They Judge People

When evaluating different brands, consumers look for the same aspects that they use to judge each other. The instinctively perceived impressions of warmth and competence that people get from a specific brand is what draws them to purchase and pledge loyalty to that brand, according to a recently released study. Conducted by a team of […]

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