Tablets Favored by Consumers for 2011 Holiday Gift Season
PriceGrabber has surveyed holiday shoppers on their plans and preferences for a third year in a row. The data gathered shows interesting trends in the technology and consumer electronics category this year. Consumers indicated that they would highly prefer to receive a tablet computer over a laptop this season as a gift, with 79 percent preferring the tablet. 72 percent of gift givers think that tablets will be better gifts than e-Readers in 2011. The survey collected results from over 3,500 online shoppers.
The light weight and easy portability of a tablet were the main reasons that these small devices were preferred over full sized computers. 85 percent of consumers want a device that can be taken with them in a bag or pocket. 67 percent like the touch screen capabilities, and 42 percent enjoy the multimedia features that make it like a smart phone without a calling plan. Among the e-Reader and tablet brands growing this year, Apple looks like it will still be the industry leader this season. 83 percent of consumers prefer to receive an iPad or iPad 2 as a tablet gift. The next biggest percentage was only 5 percent who preferred the Kindle Fire from Amazon. The iPad is also favored over other e-reader devices.
Apple is also keeping a tight grip on the smart phone market. 72 percent of people would prefer the iPhone, while only seven percent would like an HTC phone. Other brands scored far lower preference percentages. While most of the other smart phones, tablets and e-readers offer features and quality comparable to that of the Apple products, the company has won many loyal fans through careful marketing and consistent product development. This has placed them in a good position to reap the benefits of spending during Black Friday.