Survey Shows Black Friday Still Draws Consumers
As Thanksgiving draws year, thousands of shoppers are getting excited for Black Friday, the day after the holiday celebrations. This has become America’s biggest shopping day due to the beginning of the winter holiday shopping season. PriceGrabber, an Experian branch, has surveyed consumers about their feelings towards Black Friday deals for the second winter season in a row. Nearly 60 percent of shoppers feel that better deals and discounts are offered by retailers during the Black Friday shopping season. These shoppers feel that the discounts available during the rest of the holiday season aren’t as good as those available exclusively during Black Friday celebrations.
The survey ran during September and October and collected answers from over 2,300 consumers. 80 percent of them believe that Black Friday offers the best deals, while Cyber Monday’s discounts were only believed to be best by 37 percent of people. It’s also the most popular day for shopping with 40 percent of people planning to do their holiday shopping on Friday. Only 11 percent plan to shop on Thanksgiving Day. Mobile shopping will also be the heaviest on Black Friday as most retailers are offering their best deals to web shoppers as well as in store visitors. 13 percent of people plan to buy gifts through their mobile phone this year, and 38 percent of them will do it on November 25th.
Consumers chose clothing as their favorite gift to purchase on Black Friday this year, with 62 percent of shoppers choosing it as a planned purchase. 57 percent will be buying consumer electronics like laptops and cell phones, and retailers are offering some of their best deals on these items this year. Media like books, video games and DVDs are also popular for 2011 with 48 percent planning to buy them on Black Friday.