Starbucks Partners With Popular Providers for Digital Network
The Starbucks Digital Network has added new offerings from partners such as Marvel Digital Comics, Mediabistro and The Economist. The new additions were announced at the company’s recent Annual Meeting of Shareholders. The Starbucks Digital Network was launched in October of 2010. It consists of channels that offer exclusive, carefully selected multimedia offerings from the biggest names in news, entertainment and sports. Customers at Starbucks locations can access the network through the free in-store WiFi networks.
New offerings were largely driven by customer feedback. The company is working to make the network more interactive and responsive to popular trends. ESPN Insider Rumor Central and The Economist are the two new sections for the News & Sports Channel. The Economist will keep Starbucks visitors up to date on the latest in world politics, culture and business with a digital-only weekly feature. The ESPN Insider section will give access to the behind-the-scenes site known as Rumor Central.
Marvel Digital Comics Unlimited, in the Entertainment Channel, gives users access to the extensive library of Marvel Comic classics over their mobile device. This includes issues of Spider-Man, Thor, Wolverine and The X-Men. As part of the extension of the Business & Careers Channel Mediabistro joins the Starbucks content team. They will offer their library of career enhancing how-to videos.
Some of the most popular existing content providers in the network include the New York Times Reader 2.0, exclusive offers from iTunes, Yahoo! Entertainment, Women’s Health, FourSquare, Patch and The Weather Channel. Many channels deliver constantly updated feeds of new articles, videos and other content. Others focus on interactive media forms like social networking and games. At this time there is no way to access the network without connecting through a Starbucks retail store’s WiFi network. Only store guests have the privilege of accessing the exclusive content.