Social Media Users Want Privacy, Respect

Social Media Users Want Privacy, Respect

Social Media Users Want Privacy, Respect

The Stativity Group has released the results of their 2010 Social Experiment Study.  The study was designed to gain insight into how consumers view social media trends as well as the role that social media platforms have in communication between consumers and companies.

The study found that for the most part, consumers tend to view social media as private space.  Consumers revealed that if companies want to communicate with them effectively by using social media, they would need to change the tactics they use.  Users of different social media platforms believed that social media would not replace channels such as newspapers, commercials, and other promotional materials as the main form of communication between companies and consumers.  In fact, 58% of study respondents reported that there is too much junk advertising on social media platforms for them to desire spending more time engaged in social media.

The Stativity Group also found that 73% of respondents said their social media uses were mainly personal in nature, using sites such as Facebook and MySpace.  70% of people said they would spend more time engaged with social media if they had more time, and 59% said that privacy concerns were a main reason they did not spend more time on social networks. 

The study found that people were most likely to engage with Banks, employers, grocery stores, and cell phone companies when engaging with companies through social media platforms.  Nearly all study participants thought that social media would never take the place of customer and company interactions such as traditional marketing, sales, and customer service.


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