Social Media Changes How Companies Find New Talent, But Some Are Slow to Adapt

Social Media Changes How Companies Find New Talent, But Some Are Slow to Adapt

Social Media Changes How Companies Find New Talent, But Some Are Slow to Adapt

New social media websites and systems are changing the way talented people find new careers. Unfortunately, the new Emerging Workforce Study held by SFN Group shows that most companies are not using these systems to find new workers. Less than a quarter of the companies surveyed had some form of a social media strategy for attracting talent, but only a third of those who do have a strategy have found it successful.

Adopting the right social media strategy requires a big change in the mindset and a redesign of the job seeking experience. New talented workers are looking for companies that can sell themselves as a rewarding and fulfilling place to work. Conventional human resources management techniques often backfire when applied to social media savvy workers.

The study revealed that only four percent of human resources managers used a social networking platform to recruit new workers. Many companies believe that conventional methods, such as wanted ads or job listings, are the best way to attract workers. But social networks allow recruiters to target very specific groups of highly talented and motivated people.

75 percent of workers surveyed feel that their job is more than just a paycheck. 88 percent want a hand in creating new methods of working, and growth potential was the top reason to stay with a company. Unfortunately, fewer than 20 percent of companies reported that they use social media to engage and retain workers. This is because most companies are not worried about worker retention. However, time and money is lost with every worker who quits, making retention a good business practice.

Clear corporate missions and the ability to voice their opinions and change their work practices through social media were cited as the best retention strategies by the employees themselves. When a company can clearly articulate it’s mission to its workers, and allows them to have their say, it can attract highly talented workers and retain them for much longer.


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