Small Business Owners Struggling to Use Social Media Effectively
Many small business owners use social media tools for personal enjoyment, but despite their understanding that it has an effect on their business, they don’t know how to properly use these networks to grow their business. Most of these people are also putting off the investment in social media marketing until they fully grasp how to use it and the benefits that accompany it. This information was all released as part of Social Strategy1’s new research in conjunction with OfficeArrow, a network of over 350,000 small businesses.
Almost 75 percent of the owners of small businesses use their smart phones and other mobile devices to access their favorite social networks. These business people are smart about the systems, but 67% don’t know where to start when it comes to adding their business to the network. They’re mostly overwhelmed by the options and afraid that they will need to spend too much of their resources on reaching users. 51% are afraid of sharing private information, and 44% feel like they will become a victim of information overload if they dip into the social media pool.
343 small business owners or executives were polled about their feelings and usage of social media. Most of the companies had less than 10 employees and all were members of the OfficeArrow website. These businesses need a comprehensive plan to help them spring into social media promotion. Social Strategy1 feels that listening to customers is the best use of social networking for businesses, but 60% of business owners don’t know where to start. The key is to identify where your customers and target consumer are gathering, set up an easy way for them to share their feeling and ideas with your company, and then use the social media platform as an easy way to provide better customer service.