Small Business Owners Still Unsure About Effectiveness of Social Media

Small Business Owners Still Unsure About Effectiveness of Social Media

Small Business Owners Still Unsure About Effectiveness of Social Media

According to a recent survey from RatePoint, small businesses are still uncertain about the impact social media has on networking and interacting with customers.

The survey found that only 36 percent of small businesses agreed that customers were likely to spend time on social networking sites.  Research shows that nearly 58 percent of US Internet users use a social networking site at least once a month.  By 2014 that number is expect to grow to nearly 66 percent. 

RatePoint also points out that while the number of young people has continued to increase on social networking sites, adults 35 and over were the fastest growing group.  The increase in adult use of social networking sites makes them a prime marketing tool for businesses to engage with their customers. 

According to RatePoint, small businesses who use social media as a platform of communication with customers were finding the benefits to be great.  Many of the small businesses using social media do so because it is a free way to reach customers.  Those using social media as a promotional platform report that social media has allowed them to expand their customer base and reinforce their relationship with current customers.

RatePoint CEO Neal Creighton said that one of the reasons small businesses shy away from using social media as a networking platform is due to the perceived time and resources needed to manage a successful campaign.  However, many small businesses have discovered tools making it easier to manage the campaigns. 

RatePoint has released a free eBook to help small business owners enter the social media platform.  The eBook is filled with tips for getting started.  The free download is available on RatePoint.com


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