Sears Reaches Out To Holiday Buyers Through Online Shopping

Sears Reaches Out To Holiday Buyers Through Online Shopping

Sears Reaches Out To Holiday Buyers Through Online Shopping

As the holiday season begins and people start writing their shopping lists, Sears is working to expand their online Toy Shop. The Sears Toy Shop has become popular due to its helpfulness for parents looking for trustworthy and honest information on toys. The website covers the full spectrum of hot toys, from creativity boosting activities for toddlers to complex board games that appeal to teenagers. A line of classic Sears originals are also included, along with the most classic toys and games of the past century.

Toy shopping is going online quickly as society becomes more tech-savvy. Despite the recession online toy sales have grown over 20% in the past two years. Since holiday toy shopping can be difficult to maneuver and choosing appropriate gifts becomes harder without good information, Sears designed their online Toy Shop to be a complete experience. Tips and advice on choosing the right toys for all good girls and boys make the holiday season much less stressful for parents, grandparents and anyone else who needs to give the gift of a toy this year.

The Toy Chest Essentials tool identifies the most timeless and famous toys and what age group they appeal to the most. Expert toy reviews highlight the game play and features of each of them. These reviews come from trusted names in child development, including Chris Bensch, the curator of the Strong National Museum of Play. Sears’ top toy buyers have also created lists for every type of child that are found in the Toy Picks section. Playdate Place encourages parents to share their experiences with different toys for better informed shopping. Kids can also visit the website to build their Wish List online. Share the wish list with other family members through Facebook for a chance to win $25,000 and to receive a valuable coupon.


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