Online And Mobile Shopping To Grow This Holiday Season
As the holiday shopping begins in earnest, Experian’s PriceGrabber has released information from its recent shopping survey. The survey tracked the methods that consumers will be using this year to make gift purchases. 90% of respondents said that they will shop online on a computer, which is a 1% over the rate in 2010. Shopping in retail stores has dropped from 65% last year to 48% this year. A 4% has occurred in mobile shopping, which stands this year at 13%. The survey was held for nearly a month between September and October and received responses from about 2,300 consumers.
Consumers are combining all three methods of shopping to help them find the best deals this holiday season. 78% are also increasing their amount of online and mobile shopping this year to help prevent waiting in long lines or fighting crowds in a traditional retail store. 76% are also enjoying free shipping specials that increase the money saved on each gift. Three in four consumers enjoyed the speed and easy of comparing prices in this format as well.
The overall simplicity of mobile and online shopping accounts for the increase in popularity each year. Cleaning, decorating and hosting guests takes up enough time and effort each holiday season, and shopping from home cuts down on stress. Men are using their smartphones to shop in a slightly different way than women. 7% more men will use their devices to check prices in stores, while women are more likely to use online or mobile coupons for off-line purchases.
Daily deals are also capturing more of the holiday shopping traffic this year. 59% of survey respondents will check local deal sites, including those featuring shopping, events, dining and spa visits for deep discounts. Using these deal websites allows customers to purchase higher quality gifts without going over their budget.