One in Six People Use E-Readers, With Numbers to Increase

One in Six People Use E-Readers, With Numbers to Increase

One in Six People Use E-Readers, With Numbers to Increase

E-Readers are making serious waves in the publishing industry. As technology advances, many bookstore chains and independent venues are shutting down. Others chose to create their own devices and struggle to keep up with both the computer companies developing e-Readers and online book retailers. Periodicals feel the changes as well, with publications as large as The New York Times considering electronic delivery as a major part of their circulation. All of this impact comes from the fact that 15% of Americans are using e-Reader devices. This is a 6% increase over the usage last year.

It turns out that people using e-Readers also read more books. 16% of consumers claim to read at least 11 books a year, and 20% say that read over 21 books annually. However, e-Reader users reported a 27% rate of reading 21 plus books per year. Another 32% reported reading at least 11 books on their e-Readers. Only 6% of electronic book readers have avoided book purchases, compared to 32% of non-users. This may be due in part to the lower price on e-Books and the low rate of use among libraries, leading printed book readers to frequent libraries instead of making book purchases.

e-Book readers also read more than they used to. 36% agreed with that statement, with 16% of printed book readers reporting an increase in reading. Only 8% read less than they did six months ago. With solid details proving both the popularity and mass acceptance of e-Readers and e-Book formats, publishing companies now have the information they need to start working towards integration with these devices. Companies that fail to do so will begin to see the impact in their profits within the next 6 months to a year. There will always be some demand for printed books, but as more consumers purchase e-Readers, a large percentage of total sales opportunities will move to the electronic format.


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