Myspace Gets an Overhaul

Myspace Gets an Overhaul

Myspace Gets an Overhaul

Myspace has announced a complete overhaul of the site.  The company will undergo a complete rebranding of the website to focus on the social networking needs of Generation Y.  Myspace revealed a beta version of the new site last week.

The company, which had fallen behind the likes of Facebook and Twitter, is seeking to regain the spot on top of the social network food chain it once held.  The new strategy is to build on the existing strengths of the website and turn it into a dynamic, intuitive place where users can stay in touch with friends, meet new ones, and have access to content that interests them.

While many of the social networking pieces of the site will remain similar, at least in function, the company has upgraded the site in hopes of turning it into the first place people go when they want to find news on activities and industries they find interesting.  The new site will allow users to discover new Myspace programming, suggest friends and groups based on similar interests, and provide content channels dedicated to specific topics.

The new channels will also make use of experts in the topic area, allowing users to earn badges to show their status as a resident expert on their chosen topic.  The new site will also offer a large suite of programs and applications allowing users to stay more connected, find interesting content more easily, and generally experience a completely new Myspace.

The beta site will be available to all new users immediately, and will be available to users worldwide by the end of November.


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