Most Americans Have Stopped an Online Purchase Over Security Issues

Most Americans Have Stopped an Online Purchase Over Security Issues

Most Americans Have Stopped an Online Purchase Over Security Issues

Almost 70 percent of consumers say that they have decided not to make an online purchase due to security concerns, according to a new national survey conducted by the National Cyber Security Alliance.

These concerns should be taken seriously by online retailers, especially as the holiday shopping season reaches it’s peak. Nearly 50 percent of consumers felt that the website they were purchasing from asked for more information than needed for the transaction, and 51 percent did not feel comfortable providing information that was requested. 60 percent of consumers dropped an online purchase because the security of the website was not clear.

Experts with the NCSA say that while the internet may make gift shopping easier, it does come with it’s own set of risks. Unsecure websites can leak important information, like credit card numbers or home addresses, leading to identity theft. It is recommended that if a consumer does not feel safe making a purchase or can’t easily find information on the security of the website, they should avoid finishing the transaction.

Even though most Americans are aware of the security risks that can occur during online shopping, nearly 70 percent of them make purchases online. 69 percent use the internet for price comparison or to research their purchases, and 38 percent participate in online auctions. Consumers are also starting to use their internet capable smart phones for shopping, with 8 percent making purchases and 16 percent researching purchases through a mobile phone this year.

Online retailers should understand that their customers are becoming more educated and are looking for signs of security when they make online purchases. Consumers are reminded to keep their anti-virus software updated, protect their personal information, and look for signs of a secure connection when shopping.


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