More Shoppers Turning to Daily Deal Websites for Gift Giving
PriceGrabber, a division of the Experian company, has announced the results of its Local Deals Survey. The information gathered from the respondents shows an increase in the number of consumers who plan to use websites offering local and daily deals during this upcoming holiday season. Nearly 60% of gift givers will use one or more of these types of websites for special occasion and holiday purchases during this year. Christmas and related winter holidays were the most common causes for respondents to use these websites, followed by birthdays and anniversaries. Over 2000 adult consumers from the U.S. who shop online regularly contributed to the research.
Food related daily deals, especially coupons or gift certificates for dining out, were the most popular gifts for this year according to 45% of respondents. Shopping secured 40% of the votes as well. Entertainment and events and travel-related purchases are being searched for by these consumers, but due to their higher price tags purchases are fewer even when there are good discounts available. These categories have become more popular for gift giving as consumers seek out experiences as gifts rather than goods like clothing or books.
PriceGrabber also found that daily deal websites encourage social shopping. 86% of shoppers reported that they shared the best deals that they found with friends and family through social networks like Facebook, email and by word of mouth. The daily deal website genre may only be a few years old, but the American consumer has grown quite fond of the format. Deeply discounted merchandise or gift cards for restaurants and stores are listed for 24 hours only, and many websites institute a limit on how many purchases can be made before the deal is done. 63% of surveyed adults spent less than half an hour a day browsing, but most browse at least once a day.