‘Made in America’ Makes Three in Five Consumers More Likely to Purchase Product

'Made in America' Makes Three in Five Consumers More Likely to Purchase Product

'Made in America' Makes Three in Five Consumers More Likely to Purchase Product

American consumers are on the lookout for American products, according to the results of a recent Harris Poll. When a product is emphasized to have been manufactured or developed in America in advertising or on the product itself, three out of five Americans say that they would be more likely to purchase it. One third say it doesn’t affect their decision, while a scant three percent say it would make them less likely to purchase it.

Age played a major factor in how much the ‘Made in America’ line affected someone’s purchasing choices. 75% of Americans surveyed over 55 would prefer products made in this country. That number drops to 66% in the 45-54 age group, and to 61% of survey respondents between 35 and 44. Young Americans between 18 and 34 were the least impressed by American made products, and over half responded that the claim would not make them more likely to choose a specific product.

There is a small difference between regions as well. Midwesterners are the most likely to purchase a product that emphasizes that it is made in America at 67%. Those in the Southern and Eastern states both report around 60%, with Westerners at the lowest with 57%.

Advertisers are constantly seeking new angles for their products to give them an edge over the competition. With recently concerns over contamination and the inferior quality of goods produced in other countries, many consumers are looking for the ‘Made in America’ label to assure them of higher quality. Some consumers are also influenced by a desire to support American workers and companies, especially with the recent economic downturn.


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