Kindle Books Now Outselling Printed Books on Amazon.com
Amazon.com entered the printed book game in July 1995. After 12 years as one of the internet’s biggest book retailers, they introduced the new eBook reading device the Kindle in 2007. This new technological advance allowed readers to enjoy hundreds of books stored in a space saving device. It took just under 3 years for overall eBook sales to surpass the sales of original hardbacks. However, only six months later Kindle book sales had also overwhelmed paperback numbers. Now virtual book purchases on Amazon.com outnumber all printed book sales, showing that consumers are becoming more accepting of the space and money saving eBook format.
To accommodate this sudden increase in popularity, Amazon.com released a special discounted version of the Kindle for readers who found the full priced device too expensive. The Kindle with Special Offers retails for $114. It has a reduced price due in part to the unobtrusive advertising that customers view while opening a new eBook file. This advertising helps bring in revenue from Kindles that otherwise would only produce a profit on the original purchase. Customers enjoy getting a discount just for occasionally viewing the ads.
On April 1st of this year the Kindle books finally tipped the scale. Since then 105 eBooks have been purchased for each 100 traditional print books. Even though not all print books have Kindle versions available, customers are buying eBooks in greater quantities. eBooks that are available for free aren’t included or this number could be twice as high. Amazon’s book sales have grown massively in the past four years mostly due to the popularity of digital books. They are also remaining profitable as retail book stores go out of business because of their competitive pricing and wide inventory that a limited space retail location can’t compete with.