Holiday Cyber Shopping Tops $17.5 Billion

Holiday Cyber Shopping Tops $17.5 Billion

Holiday Cyber Shopping Tops $17.5 Billion

comScore reports that online consumers have spent over $17.5 billion so far this holiday season, reflecting a 12 percent increase over the same period last year. The current week had four days where the take was over $800 million for each individual day.

Cyber Monday led the show as the day that had the largest online spending on record, a staggering $1.028 billion. The next day, Tuesday the 30th, got up to $911 million, Wednesday had consumers spending $868 million and on Thursday $850 million was spent online. Seasonal growth rates slowed down somewhat after that.

The Chairman of comScore, Gian Fulgoni, said that his company had expected that after Cyber Monday that sales would decline but they expect sales action to pick back up in the coming week.

Many consumers are now expecting that they will get free shipping and canceling orders if they find that it is not included. A lot of retailers, such as Walmart and Amazon, have responded by including free shipping on almost all purchases. One important point for retailers to consider is that purchases that include free shipping are, on average, higher in value by 30 percent. That helps to offset the cost to the retailer of the shipping.


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