Half of Americans Feel They Are Not Living the American Dream

Half of Americans Feel They Are Not Living the American Dream

Half of Americans Feel They Are Not Living the American Dream

Despite hopes that the worst recession in the past few decades will soon be over, the nation’s consumers are divided into two camps when it comes to their outlook towards the future. While the American Dream is supposed to be achievable by anyone willing to work hard, half of Americans report that they are not living in the American Dream they were taught about as children. Many think that it may never be possible to achieve it with the way the world has changed.

A survey of 1008 consumers in America, administered by StrategyOne, has found that consumer expectations towards their abilities to succeed in America have changed. A little over half of Americans responded that they are living the American Dream. However, the response rate drops to 41% as income level rise into the typical middle income of $40,000 to $50,000 a year. The best educated feel the same, with less then 50% reporting that they are living the American Dream. Most surprisingly, nearly a third of those in the highest income category of the survey agree with them.

Half of the 48% of Americans who feel like the American Dream eludes them are afraid that it will never be possible to achieve. Despite this pessimism, 74% of survey respondents feel that the idea is not a myth and it is possible to succeed in America. This belief is most widely held by consumers in households earning the lowest amounts of income.

Little difference was found between racial groups. Consumers do seem to be optimistic about the American Dream in general, even if they are unsure if individually they can reach it. 81% of respondents feel that hard workers who follow the rules can achieve middle-class status. However, the numbers of consumers agreeing with this statement are highest in the lowest income categories, and drops as the income level rises.


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