Food Lovers Develop Appetite for Ethnic, Excotic Fare

Food Lovers Develop Appetite for Ethnic, Excotic Fare

Food Lovers Develop Appetite for Ethnic, Excotic Fare

Restaurant diners in the United States love savoring the flavors of Asian, Mexican and Italian cuisine to such a degree that these foods are now mainstream and not really considered ethnic food anymore. But ethnic fare that is less well known has been enjoying a robust growth over the last few years as lovers of ethnic foods search for more exotic flavors and ingredients to satisfy their palates, according to Mintel’s Global New Products Database.

Just in 2010 the GNDP from Mintel registered an increase of 150 percent from the year before in new food product items that had the word Caribbean included in the description of the product.

Product launches with Japanese in the description rose 230 percent in the year and launches of food products with Thai in the description went up by 68 percent in the same time period.

The more popular mainstream ethnic cuisines are Mexican, Asian and Italian, says Mintel’s senior analyst, David Lockwood, but Japanese, Caribbean and Thai food items are selling well and many consumers are becoming more comfortable with ethnic flavors in a wider variety.

One of the reasons that there are more ethnic food product launches might be because consumers now have many ethnic food outlets available where they can learn to enjoy a wide variety of foods that are not common in their own ethnic background. Around a quarter of all lovers of ethnic food say that the cuisine was introduced to them first by advertising in magazines, newspapers or on television.


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