Deal-Seeking Smartphone Users Changing the Face of Retail

Deal-Seeking Smartphone Users Changing the Face of Retail

Deal-Seeking Smartphone Users Changing the Face of Retail

79 percent of smartphone users would like to be able to download discount shopping coupons to their mobile devices and 73 percent would like to receive money off coupons on items they see while shopping in a store, according to a new survey carried out by Accenture.

In contrast, less than half of the people surveyed would download coupons using a personal computer. This highlights how prevalent the use of mobile devices is becoming in modern society. It also seems to show how the economic recession is encouraging consumers to be cost conscious and to look for alternative retail bargains online and on their mobile devices.

Some of the survey results are indicative that the technology of mobile devices is in the process of changing how retailers and customers relate to each other. Many people who own a mobile device indicated that they would rather use the device than deal with a human store employee when trying to accomplish simple tasks.

The percentages broke down to 15 percent of mobile device owners preferring to deal with a human employee while 73 percent opted to use their smartphone.

When attempting to find an item that they wish to purchase, 17 percent would ask an employee while 71 percent would use their mobile device. It seems as if the relationship between shoppers and retail stores is going to be changed permanently by the use of mobile devices.


Log in