Americans Realistic to Claims Made by Anti-Aging Products
The market for anti-aging products is huge and the industry is massive, but a new research study has found that most Americans are realistic as to how well these products work.
The study from Mintel showed that 69 percent of the consumers polled think that the aging process is genetic and that external type products to make you look younger are more wishful thinking than a real help.
As well, 80 percent of Americans believe that exercise and diet are the key factors in having young looking skin and 78 percent think that using effective sunscreen is the most important way to stop visible signs of aging.
Beauty analyst Kat Fay says that there is quite a large gap between practice and opinion when dealing with skin care products for anti-aging. Many women purchase the products on the basis that it’s better to try something, even if it’s not all that effective.
The market for skin care anti-aging products in the United States is $832 million but has seen a slow down over the last year. Industry experts, however, are predicting 46 percent growth from now until 2015.
At the moment, only 24 percent of American consumers are using skin care products designed to slow the aging process but another 21 percent use products to reduce wrinkles.