American Women are Savvy Shoppers
American women like being thought of as savvy shoppers who can find a deal, according to the new poll run by ShopSmart magazine. Over three-fourths of women surveyed engage in some form of bargain hunting while shopping, and 10% said that they like the challenge of price comparison and thrifty shopping. Women keep their eyes on sales, with over 60% waiting to purchase an item until its price drops.
Bargain smart women also keep their coupons close at hand. Retailers know how sales and coupons bring in the buyers, but special combinations of discount cards, regional sales and manufacturer’s refunds can bring prices down to cost or lower. Women with an eye for details and the right planning skills can make almost every purchase cost less.
Not all bargain hunters are motivated by money however. 25% of women just don’t like overspending, and over 80% would still hunt out special deals even if they had all the money in the world. Nearly 40% of women reported feeling guilty if they didn’t try to find a better price. However, these women can also be susceptible to deals and sales when they aren’t needed. 76% of women buy things they don’t need because of a great coupon or bargain that will only last a limited time.
Impulse buying, even if the item was a great deal, leads to disappointment. Nearly 70% of women have regretted at least one purchase made during a sale. Only 38% attempt to return the item once they have buyer’s remorse, while 24% give the item to charity and 16% just hide it in storage. Women hit up a variety of discount and large merchandisers to find their favorite sales, and over 90% of women still use coupons. Half of the women print online coupons, and 30% use competitor coupons to wrangle a good deal.